Impact of AI
Artificial intelligence (AI) is software that carries out tasks which normally need human intelligence: recognising objects in a picture or words in speech, processing language, making predictions, and making decisions. AI is software only, so it is not a robot and it is not conscious, even when it replies in a friendly, human-sounding way.
You probably meet AI several times a day without noticing. The table shows the main everyday kinds.
| Use | What the AI does |
|---|---|
| Searching your own photos | Finds the pictures that match a description you type, such as 'beach' or 'cake', by recognising what is in each image |
| Recommendation systems and targeted adverts | Find patterns in what you and other people choose, then suggest something you might like or pick adverts to show you |
| Speech-to-text and translation | Turns speech into written words, so a video gets subtitles or a message is dictated, and can translate words between languages so a notice is read in another language |
| Voice assistants | Listen to a spoken question and answer aloud, or carry out a simple task such as setting a reminder |
| Chatbots | Hold a back-and-forth conversation with you, such as answering questions about term dates on a school website |
| Generative tools | Produce new text, code, images, music, voices or video from a prompt you type |
One request can chain several of these together. A pupil on a school trip photographs a poster in another language: the phone's AI lifts the words out of the picture, translates them and can read the result aloud. Each stage is a separate job that would once have needed a person who could read that language and speak it.
These jobs suit AI because they are very hard to write as fixed rules. You cannot list simple instructions that spot any cat in any photo, or make sense of any accent, so AI is used wherever the input is messy real-world material such as pictures, sound and language.
OCR GCSE Computer Science · Impact of AI