Revision notes
Growing the Business
How and why businesses grow, how their aims change, trading in a global market, and the ethical and environmental questions growth raises.
- Section 1Business growthOrganic growthNew productsNew marketsExternal growth: mergers and takeoversPublic limited company and stock market flotation8 notes 14 min readStart reading
- Section 2Changes in business aims and objectivesAims and objectivesWhy aims and objectives changeSurvival and growthEntering and exiting marketsGrowing and reducing the workforce6 notes 8 min readStart reading
- Section 3Business and globalisationGlobalisationImportsExportsChanging business location abroadMultinational companies7 notes 11 min readStart reading
- Section 4Ethics, environment and businessPressure groupsPressure groups and the marketing mixPressure groups, government and business responses3 notes 5 min readStart reading