Client requirements and audience - Match-up

Match-up definitions and answers with key terms and examples. Press submit to check your answers.

Purpose
Audience
Client Ethos
Content
Genre
Style
Theme
Timescales
Audience Segmentation
Formal Communication
Informal Communication
Commission


Answers
The scheduled timeframes for developing and completing the media product, including deadlines
The distinctive appearance and design approach of the media product, following brand guidelines or client preferences
Structured and professional interaction, often documented, used in business or official contexts
The subject matter or material included in the media product
The specific group of people the media product is designed to reach and engage
Dividing a target audience into subgroups based on characteristics like age, income, or interests
The values and principles guiding a client, influencing the media product's design and message
Casual and relaxed interaction, often verbal, used in everyday or non-official settings
The intention or goal behind creating the media product, like selling products or raising awareness
A formal agreement to create a specific media product
The category or classification of the media product, like comedy, drama, or documentary
The underlying subject or concept that is central to the media product
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