Media Codes - Word Drop

Media codes are techniques that give a product meaning and create impact. The codes that depend on the media type, such as film and television, are called ______ codes. Editing uses ______ to connect shots, for example a fade. ______ codes come from our culture, not the product, and are shown through acting, colour, set design and props. Written codes cover text and dialogue, including ______, the way text is designed to be clear.

Audio is a technical code. It includes dialogue, music written to suit the genre, sound effects and ______, the absence of sound, which builds suspense. In dialogue, ______, the rise and fall of the voice, adds emotion to an actor's lines. Green packaging suggests a mint flavour because ______ acts as a symbolic code, and ______ such as icons help users to navigate a website.

A large font size gives ______ to the most important part of a page, while the font type chosen should suit the product. In a user interface, ______ attracts attention and shows users that a process is still running, for example a loading graphic. ______ lets users of websites and games make choices and click. The ______ of actors, such as running or a slow walk, can add energy or calm to a scene.

______ means everything the camera sees, including the arrangement of props, costumes and actors' expressions. Codes work together, and the combination must suit the ______ who will use the product, its purpose and context.