Answers
Text based elements such as captions, hyperlinks or subtitles, used to convey meaning.
Meaning taken from cultural associations and shared experience rather than the object itself.
Music composed to accompany the action on screen, written to suit the genre and mood of the product.
The technique of making objects or images appear to move, used to attract attention and engage audiences.
Features that allow users to engage with and control content, such as clicking links or playing games.
The use of different hues to convey meaning or emotion, such as red for danger.
A complete lack of audio in a scene, used to draw attention or build tension.
The way a performer's voice rises and falls to add emotion and interest to their lines.
A gradual move from one shot to another, often used to suggest a passage of time.
The use of size, weight or position to make the most important text stand out.
Images, illustrations or icons used to create meaning and make a product visually appealing.
Techniques used in editing to connect two shots together, affecting pace and mood.
Everything the camera sees in a scene, including props, costume and set, combining to create an overall feel.
The style and arrangement of text to make it appealing, engaging or more legible.
Techniques specific to a media form that convey meaning and engage the audience.
The spoken words exchanged by characters, used to tell the story and show their feelings.
Audio elements created or recorded to make a media product feel authentic, such as footsteps or weather.