Read the revision notes one at a time, with a quick check after each one. Get one wrong and you can look back at the note and try again, then there's a final round of the ones you missed.
The marketing mix
Product and the marketing mix
Price
Promotion
Place and distribution
Competitive advantage
Adapting the marketing mix
Competition and the competitive environment
Changes in consumer wants
E-commerce and e-tailers
Technology and price
Technology and product
Technology in promotion
Technology and competitiveness
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