2.1.4 Ethics, environment and business - Guided Learning
Read the revision notes one at a time, with a quick check after each one. Get one wrong and you can look back at the note and try again, then there's a final round of the ones you missed.
Stakeholders
Ethical behaviour
Ethical business decisions
The trade-off between ethics and profit
Ethical reputation and certification
Environmental considerations and sustainability
Environmental trade-offs and benefits
Reducing environmental impact
Environmental marketing
Pressure groups
The marketing mix
Pressure groups and the marketing mix
Pressure groups, government and business responses
Ethics and environment conflicts
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