Answers
Dealing with customers quickly and smoothly, meeting their expectations while keeping the firm's costs low.
An advantage that makes a business stand out from its rivals and attract more customers.
The tendency of a customer to keep buying from the same firm because they prefer it.
Opinions about a business passed between customers, which can bring in new business without any advertising cost.
The length of time during which a firm will repair or replace a faulty product free of charge.
The overall care and support a business gives buyers, including handling complaints and problems.
The detailed understanding staff have of what they sell, so they can answer customer questions confidently.
Communicating with buyers through various channels to build a relationship and encourage loyalty.
Opinions and information given by buyers about their experience, which a firm can act on.
The reputation and perception that customers hold of a business and its products.
Support provided after a sale, such as repairs, replacements or refunds for faulty goods.