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2.3.4 The sales process - Categories

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Product knowledge
Speed and efficiency
Customer engagement
Post-sales service
Customer feedback

Answers
Rapid processing of orders
Keeping service costs low
Staff explain features clearly
Keeping in touch by email
Confidence in staff expertise
Some comments are unreliable
Fast service in takeaway food
Asking buyers for opinions
Familiar with item functions
Understanding technical details
Building a relationship with buyers
Ability to answer questions
Using social media to interact
Surveys and questionnaires
Short waiting times
Free repairs after purchase
Acting on suggestions
Following up after a purchase
Measuring satisfaction levels
Using apps to communicate
Offering guarantees
Quick plumbing repairs
Offering loyalty schemes
Replacing faulty goods
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