2.3.3 Managing quality - Word Drop

Quality means a good or service is ______, which means it suits the customer's needs. Customers have different expectations, so they judge quality by the ______ they receive. A business must keep quality consistent so that every item is the same. Poor quality can damage its ______, which is the opinion customers have of it.

A ______ check examines finished goods against the required standard, usually at the end of production. This can find faults before sale, but it may be slower to spot problems in the ______. By contrast, ______ is broader and checks the systems used throughout production to prevent faults. It aims to meet quality ______ and can improve ______, which is how pleased customers are with what they receive.

Managing quality can be expensive, but early fault finding supports ______, which means keeping costs down. High quality can also give a business a ______ over rivals, so customers may choose it instead of another firm. This can help the business win repeat customers and increase sales.