2.2.4 Place - Word Drop

Place is the element of the ______ that deals with where and how a product is sold. A ______ is the route that a product takes from the producer to the consumer.

Selling straight from the producer to the consumer, with no other business in between, is known as ______ selling. A ______ is a business that trades from a physical shop or outlet and sells goods on behalf of a producer. A ______ buys goods in bulk and sells them on to other businesses, such as shops.

______ describes any business transaction that is carried out online. An ______ is a retail business that sells through a website instead of from a shop.

Selling online gives a business a wider ______, because it can reach customers anywhere with internet access. An e-tailer can also trade for 24 hours a day, which is more ______ for customers than a shop limited to daytime opening. Online selling reduces a business's ______, because cheaper premises can be used instead of an expensive High Street store.