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2.2.4 Place - Categories

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Advantages of selling direct
Advantages of using a retailer
Advantages of using a wholesaler
Advantages of using an e-tailer

Answers
Goods stored in large warehouses
Goods available at any time
Reaches many small shops
Store image suits the brand
Shop staff recommend products
Full control of the selling process
Keeps the whole profit margin
Access to existing shop footfall
Bulk orders boost sales volume
Shop handles customer complaints
No middleman takes a share
Worldwide customer base
Sales through larger online platforms
Builds a relationship with buyers
Run as a home-based business
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