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2.2.3 Promotion - Guided Learning

Read the revision notes one at a time, with a quick check after each one. Get one wrong and you can look back at the note and try again, then there's a final round of the ones you missed.

  1. Promotion
  2. Promotion and market segments
  3. Advertising
  4. Sponsorship
  5. Product trials
  6. Special offers
  7. Branding
  8. Technology in promotion
  9. Targeted online advertising
  10. Viral advertising
  11. E-newsletters
  12. Evaluating promotion
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