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2.2.1 Product - Guided Learning

Read the revision notes one at a time, with a quick check after each one. Get one wrong and you can look back at the note and try again, then there's a final round of the ones you missed.

  1. Product and the marketing mix
  2. The design mix
  3. Function
  4. Aesthetics
  5. Cost
  6. The product life cycle
  7. Maturity and decline
  8. Extension strategies
  9. Differentiation and unique selling points
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