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1.3.1 Business aims and objectives - Categories

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Financial aims
Non-financial aims
Why aims differ
What aims are
What objectives are

Answers
Profit
Steps needed to reach a goal
Social objectives
Detailed and measurable
Independence
Stage of business development
Goal to be achieved
Broad desired outcome
Security
Overall target for the business
Control
Set over a time frame
Challenge
Desire to remain local
Personal satisfaction
Market share
Sales
Plan of action to follow
Used to measure progress
Desire to sell overseas
Outlet for a hobby
Survival
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