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1.2.2 Market research - Guided Learning

Read the revision notes one at a time, with a quick check after each one. Get one wrong and you can look back at the note and try again, then there's a final round of the ones you missed.

  1. Market research
  2. Gap in the market
  3. Primary and secondary research
  4. Quantitative and qualitative data
  5. Surveys, questionnaires and interviews
  6. Focus groups
  7. Observation
  8. Secondary research sources
  9. Social media in market research
  10. Reliability of market research data
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