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1.2.1 Customer needs - Guided Learning

Read the revision notes one at a time, with a quick check after each one. Get one wrong and you can look back at the note and try again, then there's a final round of the ones you missed.

  1. Customers
  2. The role of business enterprise
  3. Price
  4. Quality and customer expectations
  5. Value and perceived quality
  6. Increasing and decreasing the product range
  7. Convenience
  8. Availability and payment convenience
  9. Customer needs and survival
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