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Qualifications Pearson BTEC Digital Information Technology C1 Responsible use

Shared data

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Which term describes the sales information a company collects about what customers buy, when they buy it and how much they spend?
Transactional data
What is meant by 'location-based data'?
Information about where a device is, collected using GPS to send adverts and services for that area
What is the name for a very small text file that a website stores on a user's device so it can recognise them when they return?
Cookie
What is meant by a 'third party cookie'?
A cookie created by an advertising or data collection company to track a user's browsing across many different websites
What is the name for the permission a customer gives an organisation before it shares their personal data with another company?
Consent
What is meant by 'data exchange'?
Changing data into a different format or structure so another service can use it
Which type of cookie is created by the website that the user is visiting and is used to manage logins and shopping baskets?
First party cookie
Under data protection law, what can happen to an organisation that fails to protect the personal data it holds?
It can be given a heavy fine
What is the name for the individual whose personal data an organisation is storing?
Data subject
Why is the use of cookies sometimes seen as a drawback for the user?
They record and track the user's online activity
How can a bank use a customer's location data to help protect them from fraud?
By matching the card's use to the customer's location
A supermarket analyses the transactional data collected from its loyalty cards. Which decision is this analysis most likely to support?
Which products should be reordered more often
Which is a drawback for an organisation of analysing the transactional data it collects?
Extra staff may be needed to extract and analyse the data
How can cookies benefit a customer who regularly shops on the same website?
They save the customer's login details for their next visit
Hospital staff are not allowed to look at the medical records of their own family members. Which principle of responsible use does this rule protect?
The duty to keep personal information confidential
A supermarket's loyalty card data shows that most customers shop between 5pm and 7pm on Fridays. How should the supermarket use this information?
Plan more staff to work at that time
Why can cookies be a security risk for the user?
They are stored on the user's device as text files that could be read
A user never deletes the cookies that websites have stored on their device. What is the likely effect over time?
The cookies take up storage space and can slow the device down
A user is worried that apps are tracking where they are. What is the most sensible action for them to take?
Switch off location services when they are not needed
A company's transactional data contains mistakes, such as the same sale being counted twice. What is the risk of using this data?
The company could make poor decisions based on wrong figures
A gym finds from its customer records that most of its members are aged over 60. How could it use this information?
Offer exercise classes aimed at older members
An organisation displays the trends in its transactional data using graphs. Why is this useful?
Trends and patterns are easier to identify