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Data and the use of the internet - Match-up

Match-up definitions and answers with key terms and examples. Press submit to check your answers.

Right to be forgotten
Cookie
Transactional data
Cookie consent
First party cookie
Third party cookie
Digital footprint
ePrivacy Directive
Customer demographics
Targeted advertising
Data privacy


Answers
Information about a sale, such as what was bought, when and by whom.
Permission given by a user, often through a banner, before a website may store information on their device.
Adverts chosen for a user based on the websites and pages they have looked at before.
EU legislation that limits how websites store information on a device and requires the user to give permission.
A small text file that lets a website remember information about a user on a later visit.
The trail of data left by a person's activity online, which may be collected without them realising.
A text file created by a different site to the one visited, used by advertisers to track browsing.
Data about the types of people who buy from a business, such as their age or location.
A text file created and read by the same website, used to manage logins and shopping baskets.
A person's legal right to ask an organisation to erase the personal data it holds about them.
The right of an individual to control what information about them is collected and how it is used.
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