Communication with Stakeholders - Word Drop

Customers use a ______ to browse pages showing product information, prices and stock levels, then buy online. ______ allows public two-way messages, so a customer can post a question and other users can reply. Organisations send formal written messages by ______, which is quicker and cheaper than post. Voice communication lets people speak to each other and is often used to deliver ______.

Organisations must decide whether a message should be private or public. Payment and contact details must stay ______, so send them by direct message rather than as a public status update. Product information, sales offers and price reductions suit public channels.

Paid adverts can reach a wide audience and be ______ at particular customers using demographic data. With ______ adverts, the organisation is charged only when someone clicks on them. People with many followers, called ______ or content creators, build trust in a brand. Organisations run quick ______ where customers vote on a question, or longer surveys. Tools called ______ show customer demographics and engagement.

Advertising brings drawbacks. It can attract ______ comments that damage reputation, and competitors may copy ideas. Posting regularly and replying to customers takes time, and platform ______ decide who sees adverts. For meetings with customers, a ______ call lets staff and customers speak to each other, but they cannot see body language or share files. ______ lets everyone see each other and share screens, but it needs a reliable internet connection.