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2.3 Secondary market research sources - Categories

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Secondary research methods
Benefits of secondary research
Drawbacks of secondary research

Answers
Internal data
Detailed industry reports
Government reports
Large datasets
Trade magazines
Business-specific insights
Out-of-date data
Biased sources
Expensive reports
Lower cost
Reliable government data
Competitors' data
Faster access
Market research reports
Books/newspapers
Not specific
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