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2.4.2 Understanding business performance - Match-up

Match-up definitions and answers with key terms and examples. Press submit to check your answers.

Quantitative data
Qualitative data
Gross profit margin
Net profit margin
Average rate of return
Share price data
Market share
Sales data
Click through rate
Charts and graphs
Infographics
Primary research


Answers
Original data collection methods like surveys, interviews and observations.
Pictorial combinations of images and data to communicate information quickly.
Visual representations of data using bars, lines, pies or tables.
Non-numerical insights about opinions, feelings and customer perceptions.
Percentage showing gross profit relative to sales revenue before expenses.
Market value per share reflecting investor confidence and company performance.
Numerical information used to measure and compare business performance metrics.
Proportion of users clicking an ad relative to total viewers.
Firm's proportion of total industry sales expressed as percentage.
Percentage of revenue remaining after all expenses, taxes and interest.
Information about revenue, volume, growth and product sales performance.
Average annual profit as a percentage of initial investment cost.
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