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2.3.4 The sales process - Match-up

Match-up definitions and answers with key terms and examples. Press submit to check your answers.

Post-sales service
Communication channels
Complaint handling
Long guarantee
Money-back guarantee
Customer feedback
Customer engagement
Product knowledge
Speed of service
Service efficiency
Feedback response


Answers
Promise to refund purchase price if product fails to meet expectations
Process for receiving and resolving customer complaints efficiently and fairly
Company actions addressing feedback to resolve issues and enhance experience
Interaction that builds relationships, encouraging loyalty and repeat purchases
Extended warranty period offering customer reassurance and competitive advantage
Support provided after purchase, including repairs, maintenance, and guarantees
Providing service using minimal resources while maintaining quality and timeliness
Information from customers about satisfaction used to improve products and services
Methods businesses use to interact: phone, email, app, social media
Detailed understanding of a product's features, uses, and limitations
Quick completion of tasks to meet urgent customer expectations and reduce wait
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