Answers
Short-term financial aim to keep the business trading and open.
Non-financial aim to benefit society or support community causes.
Specific measurable steps a business takes to achieve its aims.
Desire to be one's own boss and make business decisions.
Proportion of total market sales held by a single firm.
Aim to ensure stable finances and protect against cash problems.
Income from selling goods or services over a set period.
A goal to be achieved over a given time frame.
Non-financial aim where owner gains fulfilment from running business.
Financial gain after costs are deducted from total revenue.