Answers
Product or service standard that influences customer choice and price justification.
Studying rivals' price, quality, location, range and service to inform decisions.
Place accessibility and competitor proximity affecting how easily customers reach businesses.
Areas competitors perform poorly in, creating opportunities for better business offerings.
Tool analysing strengths, weaknesses, opportunities and threats for strategic decisions.
Variety of products offered, attracting customers but increasing costs and complexity.
Competing by lowering prices, offering discounts or premium pricing to attract customers.
Positive competitor attributes that give advantage, like price, quality, location, service.
When businesses target the same customers with similar products or services.
Distinctive strengths enabling a business to stand out and attract customers.
Support and convenience provided to customers that builds loyalty and repeat sales.