Answers
Existing information collected by others from internet, government or market reports
Small guided discussion producing mainly qualitative insights and opinions
Platform for real-time trends, segmentation and both primary and secondary research
Method of asking structured questions, via questionnaires or interviews
Number of respondents ensuring representation and reliable, generalisable results
List of questions mixing open and closed items for respondents
New first-hand information collected directly from customers or market participants
Numerical, countable data answering who, where, how much or how often
Gathering, recording and analysing data to understand customers, reduce risk and identify gaps
Watching consumer behaviour in natural settings to collect qualitative data
Non-numerical insights exploring opinions, motivations and reasons behind behaviour