Answers
Information that has already been gathered and interpreted by somebody else, usually for a different purpose.
Broadcast programmes that can give second-hand opinions, or include original material such as a reviewer reading a passage.
A set of written questions, often with tick boxes, given to people to find out their views.
Data that can be measured and expressed as numbers, such as percentages or averages.
To find out what the audience wants and to check that facts used in a product are accurate.
New information gathered first-hand from people or sources for a specific purpose, rather than using existing material.
A set of questions completed via websites or apps, with answers analysed automatically by a computer program.
Data that describes feelings, opinions or qualities that cannot be expressed as numbers.
Online pages that may contain original content or analysis, but anyone can publish so reliability varies.
A conversation where a journalist asks questions to get original words first-hand from experts or witnesses.
Written sources that are checked by editors or peer-reviewed, containing detailed analysis or studies by experts.
Printed or online articles that often interpret or comment on events, and may be biased or sensationalised.
A planned discussion with selected participants who reflect the target audience, giving detailed views and reactions.