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Research - Match-up

Match-up definitions and answers with key terms and examples. Press submit to check your answers.

Primary Research
Secondary Research
Focus Groups
Interviews
Online Surveys
Questionnaires
Books and Journals
Internet Sites
Magazines and Newspapers
Television
Quantitative Data
Qualitative Data


Answers
Groups of people selected to discuss and provide feedback on specific topics
One-on-one or group discussions conducted to gather first-hand information
Websites that offer information, which could be primary or secondary depending on the content
A list of questions asked to individuals to gather data on specific topics
Surveys conducted online to collect data from a broad audience
Research involving the analysis and interpretation of existing data from other sources
Publications that provide detailed analysis and interpretation of topics
Print media that often contain articles analyzing or commenting on primary sources
Research involving the collection of new, original data directly from sources
Data that describes qualities or characteristics, often expressed in descriptive terms
Data that can be quantified and measured, often expressed in numbers or statistics
Broadcast medium that can be a source of primary or secondary information
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