Answers
Promotions shown only to people who match certain characteristics, such as age or interests.
A digital tool or service that organisations use to exchange messages, information and media with people.
Data collected about the people who view an organisation's posts and how they respond to them.
A support feature where a customer types messages and an adviser replies straight away.
The transmission of spoken messages, often used for meetings or training delivered remotely.
A set of related pages on the internet, used to provide information and sell products or services.
A method of sending messages and files electronically from one device to another over the internet.
Questions posted online to collect customers' opinions and find out which products they need.
A conversation held by speaking to a customer over a landline or mobile, without seeing each other.
A person with an interest or concern in an organisation, such as a customer or employee.
An online meeting where people in different locations can see and hear each other using cameras.
A private communication sent to a specific individual or group, rather than shared publicly.
Online services where users create and share content, and interact with each other.
An online model where an organisation is charged only when someone selects its advert.