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Data Collection - Match-up

Match-up definitions and answers with key terms and examples. Press submit to check your answers.

Cookies
Ad Tracking
User Tracking
Incognito
Ad Blocker
Digital Payments
Loyalty Card
Sensitive Data
Data Brokers
Targeted Ads


Answers
A card issued by a retailer to collect data on customer purchases and offer rewards
A browsing mode that does not save a user's history, cookies, or site data
Companies that collect and sell personal data about consumers for various purposes
Payments made using digital technology, often via credit or debit cards, which can be tracked
Personal information that should be kept private, like health information or financial details
Advertisements tailored to a user based on their tracked online behavior and preferences
Browser extensions or applications that prevent ads from being displayed and often block ad tracking
Monitoring and collecting data about a user's online activities, often for marketing or analytical purposes
The process of collecting data about a user's online behavior to target them with relevant advertisements
Small files stored on a user's computer by a web browser, containing data about the user's online activities
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